Job Details

Role & Responsibilities: -

·        Understand the new category from category/competition/consumer/retailer lens and develop deep understanding of all nuances of product and its consumption

·        Own the category P&L – to drive profitable growth

·        Work along with a cross functional team to deliver on innovations within the category

·        Create a differentiated digital presence for the new category with year round presence built around a distinct proposition

·        Ensure assigned category delivers objectives in respect of volumes, market share and margins.

·        Develop the category strategy through strong consumer insights that delivers consumer loyalty  and generates demand

·        Drive innovation process for the assigned categories, rooted in consumer insights.

·        Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives, with special focus on Digital Media.

·        Determine marketing consumer research objectives, initiate research and integrate findings to all plans – Innovation, communication etc 

Position- Marketing Manager

Education- MBA (Top B-School)

Experience- 3+ Years

Location- Bangalore

Industry- Food/FMCG