Need Assistance: 01204250800 or cro@tusthi.com
Experience : 3+ Years | Salary : 24-25 LPA | Opening(s) : 1 | Posted Date : 2024-03-16
Hiring For | One of the Leading MNC |
---|---|
Job Description |
Role
& Responsibilities: - · Understand the new category
from category/competition/consumer/retailer lens and develop deep understanding
of all nuances of product and its consumption · Own the category P&L –
to drive profitable growth · Work along with a cross
functional team to deliver on innovations within the category · Create a differentiated
digital presence for the new category with year round presence built around a
distinct proposition · Ensure assigned category
delivers objectives in respect of volumes, market share and margins. · Develop the category
strategy through strong consumer insights that delivers consumer loyalty and generates demand · Drive innovation process for
the assigned categories, rooted in consumer insights. · Develop and execute category
advertising and promotion campaigns with cost effective media mix to support
brand objectives, with special focus on Digital Media.
· Determine marketing consumer
research objectives, initiate research and integrate findings to all plans –
Innovation, communication etc |
Desired Profile |
Position- Marketing Manager Education- MBA (Top B-School) Experience- 3+ Years Location- Bangalore Industry- Food/FMCG |
Industries Type | Food Industry |
Role | Marketing & Branding |
Skills | marketing, branding, atl, btl, campaigns, external agency,market research, consumer insights |
Functional Area | Sales & Marketing |
Education | MBA (Top B School) |
Location | Bangalore |
Keywords | Marketing, branding, atl, btl, campaigns, external agency,market research, consumer insights |
Consultant | Priyanka Kaushik |
Pnone No. | 8076236292 |
priyanka@tusthi.com | |
Reference id | Tusthi/Packaging, Paper & Pulp/2024-Mar-16/JOB00278/Marketing & Branding |