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Job Details

Experience : 3+ Years | Salary : 24-25 LPA | Opening(s) : 1 | Posted Date : 2024-03-16

Hiring For One of the Leading MNC
Job Description

    Role & Responsibilities: -

    ·        Understand the new category from category/competition/consumer/retailer lens and develop deep understanding of all nuances of product and its consumption

    ·        Own the category P&L – to drive profitable growth

    ·        Work along with a cross functional team to deliver on innovations within the category

    ·        Create a differentiated digital presence for the new category with year round presence built around a distinct proposition

    ·        Ensure assigned category delivers objectives in respect of volumes, market share and margins.

    ·        Develop the category strategy through strong consumer insights that delivers consumer loyalty  and generates demand

    ·        Drive innovation process for the assigned categories, rooted in consumer insights.

    ·        Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives, with special focus on Digital Media.

    ·        Determine marketing consumer research objectives, initiate research and integrate findings to all plans – Innovation, communication etc 

Desired Profile

    Position- Marketing Manager

    Education- MBA (Top B-School)

    Experience- 3+ Years

    Location- Bangalore

    Industry- Food/FMCG 


Industries Type Food Industry
Role Marketing & Branding
Skills marketing, branding, atl, btl, campaigns, external agency,market research, consumer insights
Functional Area Sales & Marketing
Education MBA (Top B School)
Location Bangalore
Keywords Marketing, branding, atl, btl, campaigns, external agency,market research, consumer insights
Consultant Priyanka Kaushik
Pnone No. 8076236292
Email priyanka@tusthi.com
Reference id Tusthi/Packaging, Paper & Pulp/2024-Mar-16/JOB00278/Marketing & Branding